Listen to my podcast with British Olympic Association’s Comms Director Scott Field
The BOA and former FA comms chief talks about building engagement for the biggest sporting event on earth
The British Olympic Association’s Director of Comms & Marketing Scott Field is my special guest on the latest episode of my Delete Delete Engage podcast.
Click on this link to listen to the podcast.
Scott has forged a successful career in sports marcomms, including Director of Marketing and Communications at Watford Football Club and Head of Communications at The FA.
We chatted about the 24/7 demands of football comms versus the event driven nature of the Olympics. We also talked about the challenges of handling politics, pandemics and drug scandals and the joys of unearthing inspiring stories of ordinary people who become exceptional athletes.
And with just over 500 days to go until Paris 2024, Scott also shares some inside knowledge of what goes into planning for the greatest sporting event on earth.